- The Outdoors Crowd
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- Field-Test: Sports & Outdoors Validation & Benchmarking Report
Everything you need to Pre-Validate your Product or Service before launching to the Sports and Outdoors market
The complete and proven roadmap and process to validating Product / Market fit, including answering:
Is what you’re developing a ‘pain-killer’ solution to a real problem?
Is it deliverable at an acceptable price for the customer?
Is there a suitable audience?
Backed by Real World data from real tests that show optimum:
Optimum Cost Per Lead and Subscription Rates
Required Paid Reservation rates
Strategy around price testing
Tools to get you to a Go / No Go decision, before even having to begin the prototyping
Why Invest in This Process?
Avoid failure: One avoided bad launch saves more than 100x the price of this report. This is a pre prototyping process.
Move faster: A clear, repeatable framework accelerates decision-making.
Benchmark with confidence: Compare your data to industry averages, not guesswork.
Win trust: Back up board, investor, and retail conversations with evidence.
Having launched many, many products into this space - some successfully, some unsuccessfully, I know what to consider and what to ignore.
And you should definitely IGNORE the marketing ‘Gurus’…
If you don’t get Product / Market fit right, no amount of fancy marketing will make a project work. You MUST Pre-Validate the product demand first. I get bombarded with emails from marketing companies daily, promising to increase my ROAS monumentally. Bullshit. Not possible, unless Product / Market fit is right.

One of the tests - AI generated photo-realistic images
Along with the A to Z methodology, we have also included real-world and live data from 2 live launch pre-validations. Including the Go / No-Go decisions.

We share the results including
Geographies
Survey comments - Positive and Negative
Iterations and Angles Tested
Why the Go / No Go decision was taken

Second Test Product - Real Imagery
You can Pre-Order here before the price goes up on Monday Sep 29th.
Important to note:
The entire report will be emailed to you on Monday October 6th.
We’ll also be establishing a closed Circle Community to go along with the report, so we can share experiences with other professionals in the Sports and Outdoors sector.
And, if, for ANY reason, it’s not what you expected or you’re not satisfied, I will issue you a full and immediate refund. All I ask is that you let me know why it wasn’t as expected and what you would have liked to see.
Please feel free to email me directly with any questions of comments on [email protected]
Thanks for reading,

