Developing products to sell D2C in sports and outdoors?

We can help you achieve product/market fit from the start

Hi, Outdoors Crowd.

We’ve gotten quite a few emails since we posted some content on product/market fit, and being able to achieve it before making any huge financial commitments during the development process. So, I have a question:

Simply, would you be interested in a course that will allow you to confirm product/market fit early in the development process? Imagine confidently answering these critical questions:

  • Is there real demand for my product? Is it a pain-killer and not a ‘vitamin’?

  • Who exactly are my ideal customers? Where are they?

  • What price point maximizes conversions?

  • Can I build a sustainable business model?

Why This Matters: Most new products fail. We've witnessed the devastating financial and emotional toll on founders firsthand. After 11 years developing products in the sports and outdoor category, we've developed a proven validation framework that can help enormously.

Our Validation Toolkit:

  • Trend watching

  • Amazon data

  • Landing pages

  • Social listening tools

  • Our business model builder

The Result? A bulletproof approach to product development that minimizes risk and maximizes potential.

So, the question is straightforward. This course would take investment to pull together (written and video), so there would have to be an associated cost. This will be kept to amin, and is hundreds and not thousands, but a cost nonetheless.

If we develop this course effectively, how likely would you be to take part?

Please leave reasons in the comments.

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Thanks in advance, your feedback is appreciated and important. We’ll share the results next week, and plan from there.

We know firsthand how difficult and expensive it can be to sell online. But when it does work, it can be amazing. We’re trying to help.

PS - one more question:

Important - we will launch another, more niche newsletter in 2025, focusing on one specific segment. Which of the below would you prefer?

That is, which most applies to your professional interests?

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Regards,

Derek.