Field-Test: Sports & Outdoors Validation & Benchmarking Report

Giving Sports and Outdoor brands a framework, benchmarks, and live case data for de-risking new product launches. From idea to Go / No-Go - De-risking sector launches with real-world live market data.

Hi Outdoors Crowd.

Launching new sports & outdoors products and services has never been riskier. Development cycles are long, prototypes are expensive, and even strong ideas often fail once they hit the market.

Not because the idea was bad — but because it wasn’t validated with real buyers first, and thus Product / Market fit wasn’t established.

That’s why we’ve created the first annual industry benchmark:

Field-Test: Sports & Outdoors Validation & Benchmarking Report (2025 Edition)
From idea to Go / No-Go — de-risking sector launches with real-world live market data.

Why this matters for sports & outdoors brands

  • Founders & managers – validate before investing in R&D.

  • Established brands – test redesigns or extensions before going to market.

  • Retailers – plan assortments with proof of demand.

  • Industry leaders – see where the market is heading, backed by data.

Pre-orders are now open

Secure your copy today at the guaranteed Outdoors Crowd rate of $199 through Stripe link. Note prices rise next week to $299 / $399.

Let’s make 2025 the year we stop guessing and start validating.

This is your chance to secure the first annual industry benchmark for outdoor product validation — and de-risk your next launch before spending thousands on prototypes.

Things to note:

  • The entire report will be emailed to you on Monday October 6th.

  • We’ll also be establishing a community to go along with the report, so we can share experiences with other professionals in the Sports and Outdoors sector.

  • And, if, for ANY reason, it’s not what you expected or you’re not satisfied, I will issue you a full and immediate refund. All I ask is that you let me know why it wasn’t as expected and what you would have liked to see.

Derek O’Sullivan

Founder, CRUA Outdoors & The Outdoors Crowd