Save your spot - 2 important outdoors business webinars

Hi again outdoors crowd! (We’ll have to come up with a better name than that..)

Ok, so after much questioning and deliberation, we’re going to delve into these two community initiatives a little further via a 30 mins introductory webinars taking place on Wednesday November 13th.

Sign Up here: https://cruaoutdoors.typeform.com/to/UBq6AbXR

1. Day-long, sponsor free think in.

• Proposed Event Date: Wednesday April 9th, 2025.

• Location: Monterey, California (to coincide with the 2025 Sea Otter Classic Cycling Festival, beginning the following day - this is a great example of how an outdoors event can be run and is a very good case study to learn from)

• Subject: Outdoor Industry ‘Think In’ and knowledge share in the form of round table discussions, panel discussions and workshops.

• Costs: TBD - there will be some cost as the event will be sponsor free to maintain focus, but will be kept as low as possible. c. $900 is best estimate at this stage, including lunch, dinner etc.

• Think-In attendees number: Under 100, via application, to make sure we have the correct focus

• Introductory Webinar date: Wednesday November 13th

• Time: 12 noon EST; 9am PT; 5pm UK time

• Sign Up for webinar here: https://cruaoutdoors.typeform.com/to/UBq6AbXR

2. Course specifically addressing Finding Product - Market fit in the outdoors industry

It’s all that matters. We’re going to critically delve further into:

• Product - Market fit definition, along with examples of good and bad P/M fit

• 3 Stages to address

  1. Problem / Solution - yes or no?

  2. Quality of the Market / TAM size?

  3. Price possibilities and importance / sensitivity?

• Using Google Trends and other tools to analyze macro data

• Use marketplace data and other sources to estimate TAM ± 15%

• Landing pages - the holy grail

  1. Solution proposal

  2. Targeting of different groups

  3. Level of seriousness - deposit - presell

  4. The dangers of crowdfunding

  5. Actually sell

• Critically analyze key metrics - CPA in particular - and compare to industry benchmarks

• Decide to iterate or no

Webinar date and time: Wednesday November 13th, 12.45pm EST; 9.45am PT; 5.45pm Irish/UK time

Duration: 30 mins

Sign Up here for webinar: https://cruaoutdoors.typeform.com/to/UBq6AbXR

Note that there is no commitment attached at this point. These are just attendances for introductory webinars, so we can discuss some more details.

Reminder, to register interest in attending either, or both, please click the following link and leave your email address. A link will be emailed subsequently. You’ll also get a link to the recording afterwards.

Sign Up for webinar here: https://cruaoutdoors.typeform.com/to/UBq6AbXR

Thanks in advance, I know both of these initiatives are really important for us, as outdoors industry professionals. Our industry is splintered, so we must build internal collaborations for knowledge share.

Derek.