Sports & Outdoors D2C - Beta team wanted

Let's create this product development course together so we know it'll add value.

Author

Derek O'Sullivan
February 13, 2025

In partnership with

Hi Outdoors Crowd.

Short one today.

Since sending the poll last week, I’ve spoken to a number of industry pros that think there is a real need for a course than helps us establish if we have product market fit before spending big on development and before purchasing lots of product. Not afterwards.

Better still, to help us to establish if there are iterations we can add to help conversions, or if it simply won’t work.

So we’re going to do it.

Below is poll asking if you’d like to be included in a beta group for developing this course. It’ll involve some discussions, input, and opinions. It’s always best to develop from the inside. And, as a Beta member, you will get priority access afterwards.

So, if you want to know how to determine if your product will sell online, before the witchdoctors, ah-hem, I mean marketers get a hold of you and promise eternal riches, take the poll below. It’s important you leave a comment as well, otherwise I can’t track votes. It’s a BeeHiiv thing..

Would you like to be part of the Beta Group that helps develop our new course?

This course helps us establish if we have product / market fit before the big expenses, and even if we can get to that place at all.

Login or Subscribe to participate in polls.

Oh, by the way, any basketball fans out there??? We’re testing a sponsorship model, so please take a look. We’ll also let you know how that goes next week.

Reasons you should be a Locked On NBA insider

What’s up, NBA fans! From our expert hosts who cover your team every day on our podcasts, we offer a free daily newsletter delivered right to your email so you don’t miss any of the action on the court. Get expert analysis, game previews, post-game breakdowns, trade talk, draft coverage, and more. We curate your daily ticket to everything NBA, giving you the rundown for each NBA team and the league news you need to know. Be one of thousands of fans who are already insiders - fast and easy.

Thanks for taking part.

I’m declaring war on these ridiculous marketers that claim to be able to deliver results, without knowing anything about our sector or our products. I’m now getting multiple emails per day from them, and it’s a complete fraud. Be careful.

I’ll let you know how this poll goes on Tuesday.

Thanks,

Derek.