30 mins discussing product market fit, and a planned event for 2025.
Plus registration for tomorrow's webinar - spaces are limited and will be allocated on a first-come, first-served basis.
Plus, the use cases of landing pages for outdoors businesses that want to sell more online
A quick video to introduce myself, and to explain what we want to achieve with this outdoors industry newsletter, as well as the community initiatives that are planned.
Plus crossing the chasm between selling to early adapters vs to early majority for outdoors brands.
Our first community initiatives for 2025 - Industry 'Think In', April 2025 and a new Course focused on achieving Product / Market fit in the outdoors industry.
$70 to $750m in 4 years, thanks to an insulated cup! Plus, calculating your subcategory size - TAM vs SAM vs SOM, bikes bucking the trend, and upcoming webinars
A look at the history of the world's biggest sports and outdoor retailer, plus poll results from last week and Community Plans and more on how to find product market fit for outdoors businesses
Have your say in the next steps for our 'outdoors professionals' focused community
Plus, our experience with online affiliates and influencers for outdoors brands
Plus, home truths about eCommerce for outdoors companies
Plus, some insights from my store visits in Texas and NY last week
