The growth of a modest outdoors player into the owner of some of the world's most iconic outdoor footware brands
The growth in watersports, 'surfonomics' and poll results.
We'd like your input into how we can best shape this newsletter for the future
Also - a word about ICAST, and we'd love your feedback on the newsletter's future direction.
Plus the perils of online retail for outdoors brands, and is amazon only a possible strategy for outdoors?
Is it possible to run an outdoors product business that's made in America or Europe? Let's look at the pros and cons
Also, outdoor search trends for summer 2024, and help us build a better newsletter please.
This week we deep dive into the growth of The North Face, and we examine the decline of the SCUBA industry
The strategy behind DICK'S growth, CRUA's challenges, recent outdoor equipment purchase trends, and poll results
The interesting history of the Boston Whaler, and CRUA's new product pipeline
I'd appreciate your help with designing the newsletter and in making sure there is a value add for you.
Today I investigate the GORE-TEX story, as well at their future challenges. I also look at what I would want in a modern day trade show, and I share part 4 of our new product introduction process.
