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Chapter 6 - Moncler deep-dive, top selling in outdoors on Amazon & summer plan

Chapter 6 - Moncler deep-dive, top selling in outdoors on Amazon & summer plan

The history of Moncler - the brand originally used on K2. What's selling in out category on Amazon - and the insights behind the importance of Amazon. New Product Introductions, Step 3 and summer focus for CRUA.

Derek O'Sullivan
Derek O'Sullivan
Chapter 5 - Johnson Outdoors deep-dive, outdoors fashion & Amazon category

Chapter 5 - Johnson Outdoors deep-dive, outdoors fashion & Amazon category

The history of Johnson Outdoors Group, what are the trends in outdoors fashion, how is the outdoors category performing on Amazon & Step 2 in new product introduction - outdoors.

Derek O'Sullivan
Derek O'Sullivan
Solo Brands 'deep dive' & Media Impact Value in the outdoors industry

Solo Brands 'deep dive' & Media Impact Value in the outdoors industry

What do Snoop Dogg and the outdoors industry have in common? We take a deep dive into Solo Brands, examine the Impact Media Value of 'power' outdoor apparel brands, and take a look at CRUA's new product development process.

Derek O'Sullivan
Derek O'Sullivan
REI deep dive, Selling on Amazon, CRUA - Company insights

REI deep dive, Selling on Amazon, CRUA - Company insights

Chapter 3 - 'What' exactly is REI, is Amazon profitable for our industry, P&L comparison continued and CRUA insights.

Derek O'Sullivan
Derek O'Sullivan
Patagonia's secret sauce l Derek's Deep Dive

Patagonia's secret sauce l Derek's Deep Dive

Chapter 2 - How Patagonia became a behemoth, wholesale vs D2C profit & loss, industry trends and insights.

The Rise Of YETI Coolers | Derek's Deep Dive

The Rise Of YETI Coolers | Derek's Deep Dive

The very first chapter of Derek's weekly Outdoors Industry insights, including industry trends, company deep dives and executive spotlight.

Derek O'Sullivan
Derek O'Sullivan
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